Google Analytics Training in New Delhi

Module 1: Introduction to Google Analytics

Understanding the importance of web analytics in digital marketing
Overview of Google Analytics and its features
Setting up a Google Analytics account and website tracking code
Navigating the Google Analytics interface

Module 1: Google Analytics Setup and Configuration

Configuring goals and conversions in Google Analytics
Setting up filters and segments for data analysis
Linking Google Analytics with other Google products (e.g., Google Ads, Search Console)
Implementing enhanced tracking features (e.g., cross-domain tracking, event tracking)

Module 3: Understanding Google Analytics Reports

Exploring the different types of reports in Google Analytics (e.g., Audience, Acquisition, Behavior)
Analyzing key metrics and dimensions in each report
Interpreting data to gain insights into website performance and user behavior
Customizing reports and creating dashboards for easy data visualization

Module 1: Audience Analysis with Google Analytics

Understanding audience segmentation and demographics data
Analyzing user behavior, interests, and engagement metrics
Exploring user acquisition and behavior flow reports
Utilizing cohort analysis to understand user retention and behavior patterns

Module 5: Acquisition Analysis with Google Analytics

Analyzing traffic sources and channels to measure marketing effectiveness
Evaluating the performance of organic search, paid search, social media, and referral traffic
Tracking campaign performance with UTM parameters and campaign tagging
Exploring the Behavior Flow report to understand user journeys and conversion paths

Module 6: Behavior Analysis with Google Analytics

Analyzing website content and page-level metrics
Understanding user engagement metrics (e.g., bounce rate, time on page)
Evaluating site search data to understand user intent and preferences
Utilizing event tracking and virtual pageviews for enhanced behavior analysis

Module 7: E-commerce Tracking with Google Analytics

Setting up e-commerce tracking for online stores
Analyzing product performance, sales funnels, and transaction data
Implementing enhanced e-commerce features (e.g., product impressions, shopping behavior analysis)
Utilizing goal tracking and multi-channel funnels for e-commerce analysis

Module 8: Conversion Tracking and Goal Measurement

Defining and setting up goals for different website actions
Implementing goal tracking for conversions, sign-ups, and downloads
Analyzing goal completion data and conversion rates
Utilizing attribution models to understand the impact of different channels on conversions

Module 9: Advanced Features and Customization

Exploring advanced features in Google Analytics, such as custom dimensions and metrics
Utilizing custom reports and advanced segments for deeper analysis
Implementing event tracking for user interactions and micro-conversions
Creating custom alerts and intelligence events for real-time monitoring

Module 10: Google Analytics and Data-Driven Decision Making

Understanding the role of Google Analytics in data-driven decision making
Leveraging data insights to optimize marketing strategies and website performance
Creating actionable reports and presenting data to stakeholders
Discussing emerging trends and future developments in Google Analytics

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3 Month Duration

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25+ Modules

3 Hour

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Complete Digital Marketing

Rs. 25,000/-

3 Month Duration

Free 3 Months Internship

25+ Modules

3 Hour

"Limited Seats"

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